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Wednesday, July 31, 2019 - 10:15
For the first time, a national government minister will attend the annual Wine & Food Tourism Conference. Minister of Tourism, Mmamoloko Kubayi-Ngubane, will present the inaugural Wine & Food Tourism Awards at Spier, near Stellenbosch on 18 September.

Pictured: Minister of Tourism, Mmamoloko Kubayi-Ngubane and Wine & Food Tourism Conference convenor, Margi Briggs

Conference convenor Margi Biggs said Minister Kubayi-Ngubane’s scheduled appearance at the conference signalled the importance of the fast-growing wine and food tourism sector.

“There can be no more compelling way for travellers to access the heart and soul of a region, its natural features, its culture and its aspirations, than through its wine and food. The impact, however, is so much more far-reaching. It brings jobs, builds skills and enhances the opportunities and quality of life of otherwise marginalised rural communities.”

According to the World Travel & Tourism Council, all travel and tourism in South Africa contributed 1.5 million jobs and R425.8bn to the economy in 2018, representing 8.6% of all economic activity.

Biggs said the awards to be presented at the conference were intended to celebrate the inventive and appealing ways that local wine and gastro tourism providers were responding to global changes in travellers’ lifestyles, values and priorities.

“These are the change-makers who are keeping our industry competitive, relevant and top of mind amongst travellers.  They create superb, memorable experiences while addressing consumer concerns around eco and social sustainability, ethics, health and wellness.

Minister Kubayi-Ngubane’s participation at the conference is an affirmation of their work.  She is a member of the World Economic Forum initiative that has been established to ethically and sustainably advance the fourth industrial revolution through its Artificial Intelligence Council. So we hope to learn from her insights into some of the ways in which AI and machine learning are just starting to teach us about consumer behaviour and preferences to better inform and enhance the range and quality of local wine and food tourism offerings.”

Commenting on United Nations World Travel Organisation predictions that international growth in all types of travel was predicted to increase 3% to 4% in 2019, compared with last year, she said:

“A big reason is the greater accessibility of air travel. Also, some of the growth can be attributed to the greater number of domestic and international travellers who are seeking out novelty in flavour and experience and finding both in abundance, especially in emerging countries. South Africa’s renown for value and variety obviously makes it a very appealing destination and explains why it remains the largest tourism economy in Africa.

Local wine tourism providers are proving innovative and responsive in how they cater to traditional and mainstream wine and food lovers, as well as to those with an interest in ethical, sustainable, cultural, health and sports-oriented experiences. From the artisanal to augmented reality, South Africans are wonderfully adept at fashioning and curating world-class experiences and events that acknowledge long-standing traditions alongside the very latest in technology. No wonder then that we have had such an encouraging response to the awards with so many original and exciting nominations.”

The Wine & Food Tourism Awards will be presented in three categories: Innovation, Service Excellence and The Authentic South African Experience. Individual specialist panels have been established to judge all three.

For more information on the conference and its speaker programme, as well as to register, go to www.wineandfood.co.za.

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The post National Minister of Tourism to Attend Wine & Food Tourism Conference appeared first on The Event | Africa’s Leading Business-Events Industry Update.

Tuesday, July 30, 2019 - 12:10
South African professional Shaun Vorster shares his experience and insight into the business events and exhibitions sector as MD of Dubai’s much-anticipated Expo 2020.

This article was first featured in Issue 3 of Event Africa.

Shaun Vorster is the VP of Business Integration and Activations at Dubai’s Expo 2020, a six-month long exhibition that takes place next year. As a South African national, he shares his expertise on the local and international industry, as well as what to expect as excitement mounts for the expo’s launch in October 2020.

What role do you play on the team?

I play many different roles, but amongst others, I am landlord of the Dubai Exhibition Centre, a 45 000m² centre, and I am also heading up the MICE marketing and sales team. I am responsible for the business programmes that we curate to unlock value for the Expo. Thirdly, I am also VP of Programming, so in the public realm we will commission and create programming for the 150 000 visitors who attend events outside and inside the venue daily. There are 22 performance stages and spaces, plus indoor spaces at the centre. The stages and spaces are for different kinds of programming, such as live entertainment, arts and culture, gastronomy, youth, wellness, happiness, thought leadership, inspirational seminars, and business programming. There are different kinds of ways to celebrate humanity and innovation, human ingenuity, diversity.

What does UAE want out of Expo 2020?

It’s all about legacy. There’s a physical legacy, so the infrastructure – a commercially viable site. There’s an educational legacy of bringing countries together, fostering cooperation and partnership. Then there’s the aspirational legacy of making a change. That’s ultimately what it’s about – connecting minds and creating a future. If we can have a transformative impact on the future, we’ll be successful. We have 25 million touch points – visits – so if we can make a difference and inspire young people to pursue careers in the STEMs, to become the next generation of innovation champions, to focus on social impact and enterprise, then we will have been successful. Also changing perceptions about this part of the world would be a key reputational outcome. Then for the 190+ countries, Expo 2020 is not an end goal, it’s a milestone on a multi-decade development journey. As long as we have a long-term vision of legacy with all our partners, we will have success.

Fast Facts
  • The expo takes place for 173 days from 20 October 2020 to 10 April 2021
  • Expo 2020 takes place 7 days a week with 60 daily live shows and 192 country pavilions
  • The UAE Pavilion is a glorious, falcon-inspired design
  • The Mobility Pavilion will showcase ‘the city of the future’
  • Terra, the Sustainability Pavilion, allows visitors to explore forests, oceans and more
  • Space Week will see UAE share their plans to go to Mars
  • Visitors can co-create and write poetry with AI at the UK Pavilion
  • More than 30 000 volunteers will welcome the world as the ‘face’ of Expo 2020
  • The Expo 2020 Academy will train UAE graduates to deliver mega-events
  • There will be over 200+ restaurants, 50+ cuisines, and 300 000 meals served daily

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The post Shaun Vorster on Organising Expo 2020 appeared first on The Event | Africa’s Leading Business-Events Industry Update.

Monday, July 29, 2019 - 16:27
Event Africa speaks to Esmare Steinhofel, Regional Director for Africa at ICCA, to find out exactly what the latest ICCA Ranking mean, and where opportunities for growth can be found on the continent.

This article was first published in Event Africa Issue 4.

A Bit of Background

Before we dig into the numbers, it’s important to understand that the International Congress and Convention Association is a 50+ year old organisation that has been successfully supporting and growing the business-events industry through its deep understanding of association meetings and how to create opportunities for these kinds of events to grow across the world.

The Africa Chapter of ICCA is small, yet very active, and often draws on its member benefits with ICCA. One of these benefits is the annual ICCA rankings, in which ICCA explores how many association meetings were held in the various cities globally, which cities and countries rank highest, and what new trends or movements can be expected in the coming year.

The ICCA Africa rankings, which now has a ten-year report for association meetings on the continent, is based – as with all ICCA rankings – on criteria that is not inclusive of all association (or other) business events. For a meeting to be considered part of the ICCA rankings, it must:

  1. Take place on a regular basis
  2. Rotate between a minimum of three countries or territories
  3. Have at least 50 participants

The reason for this is because ICCA’s Association Database is designed to be a resource for its members (suppliers) to target future international association meetings – hence the exclusion of once-off events or those that do not move between locations.

Kigali, Rwanda (c) Archi Datum

What the Stats Say

The ICCA Africa 10-year report shows exponential growth in the number of meetings hosted on the continent – although the number is nowhere near where it could be if potential is maximised. In 2009, around 330 meetings were reported in Africa, while in 2018 that number has grown to 413. Here’s a look at the top ten country and city performers in the last decade:

Although the estimated number of participants has dropped slightly in 2018 when compared with the previous two years, the average number of delegates to Africa has hovered between the 130 000 and 170 000 mark annually in the last ten years. South Africa has received a total of around 535 000 association meeting delegates during this period, followed by Morocco (136 000), Egypt (104 000), Kenya (89 490) and Rwanda (34 515).

Unpacking Africa’s Potential

Most of the association meetings recorded by ICCA since 20019 attract between 50-149 delegates – 1 055 to be precise – followed by 150-249 delegates (909 meetings) and 250-499 delegates (778 meetings). Fewer than 300 meetings with over 1 000 guests were held in Africa over the last ten years. This means that smaller association events will continue to dominate in coming years, with up and coming destinations like Stellenbosch and Addis Ababa slowly rising in the ranking by leveraging the uniqueness of their destinations (Stellenbosch has the Winelands and academia, Addis Ababa is home to African Union events).

The African Union building in Addis Ababa, Ethiopia (c) Lonely Planet


There is an upward tick in rotation of international events to the African continent – which is a great opportunity for association members to take hold of. Most of the meetings held in Africa are either hosted by organisations based in Africa, or organisations from Europe and North America. For those meetings held by organisations in Africa, this means that there is much potential for the regional rotation of events, ultimately contributing to the overall ICCA Africa stats and the future of association events on the continent.

Most of these meetings are held annually, followed by biennial events. The majority of meetings tend to be held between September and November – the spring and summer months in Sub-Saharan Africa – as well as in May, a temperate month leading into the winter season. There is, in fact, more room to host events in temperate climates that don’t really experience the ‘winter’ cold during ‘off’ seasons.

Of note is the fact that more and more association meetings are being held in hotel meeting facilities (171 meetings in 2018) rather than conference or exhibition centres (61 in 2018). University venues are also becoming far more popular (36 in 2018 compared with 11 in 2009). This ties in with the size of the meetings hosted in Africa – small to mid-size conferences, of which many of the major convention centres are either unable to cater for, or are far more pricey to use than alternative facilities.

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The post ICCA Rankings: What They Mean For Africa appeared first on The Event | Africa’s Leading Business-Events Industry Update.

Monday, July 29, 2019 - 13:02
South Africa’s bidding support programme for business events is bearing fruit.

Three years ago, government approved R90 million to establish a bidding support programme to propel the business events industry. The grant enabled South Africa to bid more aggressively for international association conferences, meetings, incentives and exhibitions.

The Deputy Minister of Tourism, Fish Mahlalela said at the opening of the annual congress of the Southern African Association for the Conference Industry (SAACI) in Durban yesterday (Sunday, 28 July) that during the 2018-2019 financial year, South Africa had a target of 105 submissions for business events.

In conjunction with the city and provincial convention bureaus, the South Africa National Convention Bureau (SANCB) submitted 108 bids, a 14.8% increase compared to the previous financial year.

The 108 submissions included 94 meetings, incentives and conferences – representing a combined estimated economic impact of R2.4 billion – and 16 exhibitions with a combined value of R135 million.

The submissions have a combined potential to generate 501 event days. To date, 29 of the bids were converted into secured events with three lost to competing destinations and 61 still awaiting outcomes. More than 55% of these bid submissions were for association conferences and 30 percent for corporate meetings and incentives, dominated by the medical and life sciences sectors.

“It is encouraging that 28% of the bids submitted in the last fiscal included smaller towns and combinations between metropolitan areas and smaller towns.”

In 2018 South Africa was ranked 39th globally in the annual rankings announced by the International Congress and Convention Association (ICCA). The country is still ranked the number one association congress destination in Africa. Cape Town is the top convention city in the region, hosting 100 of the total 415 association meetings held on the continent in 2018.

READ MORE: SAACI is Switched on in Durban

The deputy minister echoed President Cyril Ramaphosa’s commitment in his State of the Nation address earlier this year, pledging government’s financial support to the business events industry. “We know the importance and value of the industry to our economy.”

The deputy minister said the sustained growth of South Africa’s business events industry is good news for the economy.

“While we are pleased that the sector brings in millions of Rands worth of foreign direct spend, what is crucial is that the business events industry fuels the knowledge economy in two ways.

Firstly, when South Africa hosts an international association or a global corporate event, our local professionals and industry leaders are exposed to cutting-edge research, expertise and knowledge as well as excellent networking opportunities with global leaders in the field.

Secondly, by hosting international events in areas where South Africa is a global leader, the country is given an opportunity to showcase its expertise to a high-level international audience. It provides exceptional networking opportunities which could lead to further investment and growth,” he said.

To ensure that South Africa’s business events industry has the biggest impact on the country’s knowledge economy, the South Africa National Convention Bureau is focusing its efforts on attracting events in economic sectors that have been identified by government as priority sectors for future development.

These include manufacturing, with a specific focus on areas where South Africa excels including the automotive, chemical, pharmaceutical, agri-processing, electronics and biofuels sectors.

“Hosting major events in these sectors can contribute significantly in accelerating macro-economic benefits and demonstrates that the country has the intellectual property to compete globally,” said Mahlalela.

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The post SA’s Business Events Bidding Support Programme Showing Results appeared first on The Event | Africa’s Leading Business-Events Industry Update.

Friday, July 26, 2019 - 14:43

Written by Rudi van Der Vyver, Former CEO of SAACI

This article was first featured in Issue 3 of Event Africa.

Education and learning remain a focal point not only for SAACI as the industry body but also for any of our members truly wanting to be the best at what they do and raise their company to stand out above the sea of organisers and suppliers offering services to business-events clients.

When we refer to continued learning, we are really driving the concept of staying up to date on current and new industry developments, not only from a trends perspective but also from a best practices point of view. This is absolutely crucial in a fast-changing, highly competitive and creative industry landscape. By making this investment in yourself, your staff and organically in your company, you are providing your business with that pedestal to raise your brand above the rest from a marketing perspective and from a knowledge and expertise point of view, which carries much more weight than just marketing speak.

This continued development also reduces staff attrition, as they feel more valued and stimulated in their daily jobs and it also provides a constant feeling of growth.

As the quote goes, “What happens if we invest in developing people and they leave us? What happens if we don’t and they stay?”

This is something to seriously consider when looking at the investment we make in our own development as well as that of our respective teams. One way of ‘forcing’ our industry players to continue with their learning is utilising CPD (Continued Professional Development) programmes. This is underpinned by the concept of having to adhere to certain pre-set CPD requirements in order to recertify oneself as a professional within a specific field. With SAACI as a founding member of CEPA (Council of Events Professionals Africa) we are driving exactly this concept to ensure that as per any truly professional environment, continued learning and development is no longer just an option but rather a requirement for certification and then, in turn, accreditation. This is, however, not a new concept at all as the CPD structure has been successfully used in various other professional industries such as healthcare, legal and accounting professions.

In following suit with driving the professionalisation of the business events industry across Africa, we fully endorse the continued learning concept and would encourage our members to institute internal training and self-development policies within their company to encourage the same for staff to benefit themselves in their career growth, and, in turn, reap the rewards this will produce for the company by positioning your brand as true experts within the field.

To find out more visit our website on www.saaci.org or contact our head office on info@saaci.org and 011 880 5883.

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The post Continued Learning, Fad or Trend? appeared first on The Event | Africa’s Leading Business-Events Industry Update.

Friday, July 26, 2019 - 13:26
The African Society of Association Executives has chosen the Event Africa as their official journal for association development across the continent.

This article was first featured in Issue 3 of Event Africa.

In a landmark event, the African Society of Association Executives (AfSAE) has partnered with Event Africa to bring a plethora of knowledge to their members and stakeholders.

The partnership, which has been launched with the third issue of Event Africa as the ‘official publication of AfSAE’, will see Event Africa distributed to thousands of association executives across the continent. AfSAE will have a special segment in four of the six bi-monthly issues of Event Africa dedicated solely to the needs of African association secretariats.

Content will cover topics like how to leverage membership or content for conferences, new research in this field, centres of excellence, and knowledge specific to the development and infrastructure of the association business potential in Africa.

It will also look at how associations are drivers for economic and socio-economic impacts on a community, a specific industry or profession, destination, and country. The content within these pages will have a three-pronged approach:

  • A focus on training and development, as well as capacity building
  • Successes, case studies and upcoming events to diarise
  • Prospecting opportunities for suppliers, and unpacking supplier services to secretariats.

Both AfSAE executives and Event Africa are excited for the future of the publication in catering to and assisting in the development of association business across Africa.

Jeffers Miruka, President of AfSAE, commented:

“Lance and the team at Event Africa share our vision of the enormous opportunity associations and societies represent for the growth and transformation across Africa. Their reach and mindset is truly Pan-African which is important to us as a partner. We look forward to our work together to advance African Associations!”

“The Event Africa has long been the industry’s leading business events publication, but with this historic partnership we believe we will be able to not only assist in association capacity building and knowledge sharing as thought leaders for our industry, but we will also be assisting in the growth of the wider business events sector,”

says Lance Gibbons, Publisher of the Event Africa.

“Associations across the continent are budding flowers of potential just waiting to be discovered, and we are delighted to be part of this growth through our strategic partnership with AfSAE.”

In addition to bi-monthly issues of the Event Africa reaching 4000+ AFSAE association executives, members will also receive regular newsletters with updated information and news from the association industry across the continent and internationally.

Members are invited to send their association events and movements to the editor of Event Africa for consideration in the publication, as well as their own news and success stories they would like to share.

Editorial contributions can be sent to kim@filmeventmedia.co.za.

For more information on the partnership, contact Rabongo Smith on rsmith@afsae.org.

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The post AfSAE Partners with Event Africa appeared first on The Event | Africa’s Leading Business-Events Industry Update.

Thursday, July 25, 2019 - 12:55
The 33rd annual SAACI Congress takes place from 28 – 30 July 2019 at the Southern Sun Elangeni and Maharani in Durban. Here’s what to expect…

This article was first published in Event Africa Issue 4.

The Southern African Association for the Conference Industry is hosting their annual congress in the sunny city of Durban this year. Bringing together professionals from a variety of sectors including conference and event organisers, event management companies, service providers and industry stakeholders in government, venues, destinations, and more, the SAACI Congress is dedicated to raising the bar of business events in Southern Africa.

Inspiring Speakers

Quality keynote speakers dominate this year’s Congress programme, with the theme Switched On. These include Jane Stevenson, Strategic Director at Magnetic Storm and Managing Director at Magnetic Minds; Eric Szymanski, an award-winning American hospitality industry professional with extensive sales and marketing leadership experience; Thami Nkadimeng, Corporate Communications Manager within the mining and construction industry; and Miller Matola, Founder and CEO of Millvest, an investment and business advisory company focusing on the tourism, hospitality, business events and agribusiness sectors. Also of note are Sherrif Karamat, CAE, is President and Chief Executive Officer of PCMA; Yoadan Tilahun, the Founder and EO of Flawless Events, based in Addis Ababa; Lilly Ajarova, Chief Executive Officer of Uganda Tourism Board; Craig Duff, CEO of NewBridge; and Holly Duckworth, CAE, CMP, LSP – a trailblazing keynote speaker and applied mindful leadership advisor.

SAACI invites you to be part of a forward-thinking educational programme with 21 thought leaders. Delegates are invited to add their voice to the conversation in the 15 minutes of audience discussion time that has been added to the 2019 programme. There will also be plenty of opportunities to connect and socialise with peers and guests from around the world, some of who will be visiting South Africa for the first time. Exhibitors are invited to be part of the programme, with the expo segment taking place in Suites 1-5 of the Southern Sun Elangeni hotel from 28-30 July (with build-up on 27 and 28 July).

On the Programme

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The post SAACI is Switched On in Durban appeared first on The Event | Africa’s Leading Business-Events Industry Update.

Wednesday, July 24, 2019 - 12:25
Ethiopian Airlines Group have opened a five-star Ethiopian Skylight Hotel in Addis Ababa, Ethiopia, the airline revealed in a statement this week.

Located five minutes away from Addis Ababa’s Bole International Airport, the five-star hotel aims to increase the number of tourists entering the country, providing seamless hospitality services to the Ethiopian Airline partners and transit passengers.

The Skylight Hotel will meet the international standards with 373 rooms, three luxurious restaurants and an executive lounge.

Images courtesy of @ethskylight on Instagram

The hotel offers three separate day-light and two VIP private meeting rooms for corporate meetings, a Grand Ballroom that seats 2000 people and a Health Club with outdoor swimming pool, mini-golf courses, a spa and massage room and gym.

Abel Alemu, Ethiopian Airline’s Southern African Regional Manager, said:

“We sincerely look forward to establishing a long-term relationship with our guests to ensure that our staff deliver the best hospitality services to our clients.

“Ethiopian Airlines Group gives the highest priorities to its customers and partners, ready to provide everyone with the best service experience,” he said.

Source: IOL

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The post Ethiopian Airlines Opens Luxury Hotel in Addis Ababa appeared first on The Event | Africa’s Leading Business-Events Industry Update.

Wednesday, July 24, 2019 - 11:36
Africa’s second largest oil producing country, the Republic of Angola, is open and ready for business!

The new leadership, under the newly elected President, João Lourenço, is determined to develop a strategic and strong relationship with South Africa as a business partner and considers this goal among its top priorities, given the historic political ties between the two countries.

Angola, being rich in natural resources, presents many lucrative opportunities for bilateral trade arrangements between the two countries. That is why both the Angola Private Investment Agency and Promotion of Exports (AIPEX) and CACIAAS Angola South Africa Chamber of Commerce and Industry will co-host a premier bilateral event in Cape Town in order to promote trade and investment in Southern Africa.

The inaugural Agri-Business and Eco-Tourism Forum, Angola-South Africa, will be held at the Cape Town International Convention Centre (CTICC) on 26 and 27 September 2019.

Kilson Kalanda, Managing Director of CACIAAS, says the aim of this strategic initiative will be to develop a Private Investment Forum that will promote economic and social relations between South Africa and Angola in order to promote and facilitate foreign private investment for agri-business and eco-tourism projects in Angola and South Africa.

“This exciting high-level conference should prove to be the perfect base from which to launch cross-border economic and social relations in the agricultural and eco-tourism sectors of both countries since it is intended to attract major role-players in this area. Intended as a noteworthy networking platform, it will not only promote and facilitate foreign private investment for agri-business and eco-tourism projects as well as future business relationships between Angola and South Africa, but it may inadvertently become a gateway event for access to other markets in the Southern African Development Community (SADC),” says Kilson.

The event is expected to attract major role-players in the agricultural and eco-tourism sectors of both countries and representation from more than 50 Angolan based companies. The conference intends to bring together at least 200 key decision makers, in order to create a platform for peers to interact, learn from leading thought leaders and find the best solutions to spur food security and raise awareness of, not only the beauty of the African continent, but also of the great opportunities that eco-tourism brings.

Among the dignitaries attending are Engo Marcos Nhunga (Angolan Minister of Agriculture and Forestry), Dr Angela Bragança (Angolan Minister of Tourism), Dr Licínio Vaz Contreiras (Chairman of the Board of Directors of AIPEX), Dr Victoriano Ferreira Nicolau (CACIAAS President) and several other top notch keynote speakers.

According to Kilson, CACIAAS and AIPEX aim to ensure that this event will receive maximum attention by being promoted extensively in both countries.

The conference will be presented by the esteemed business-to-business (B2B) publishers Cape Media Corporation (CMC), one of South Africa’s oldest and largest B2B event organisers. The company’s MD, Robert Arendse, is very excited about the upcoming conference and the role that it will play in establishing relationships between the various role players.

As the media partner for this exciting new event, CMC will provide extended avenues for CACIAAS and AIPEX in order to get the message across.

“The idea is to create a solid platform that will provide networking opportunities and connect the various role players in order for business between the two countries to flourish. This conference will not only be the perfect platform to do that, but it will also provide the opportunity for knowledge sharing and will highlight the areas of need in order to promote cross border trade and investment.

“Over the years, we have built strong relationships with many South African companies that might be interested in doing business with and in Angola. Our role in this partnership will be to help bring together the key decision makers shaping Africa’s agricultural and eco-tourism economic future. Further to this, we will also be publishing a new high level quarterly trade and investment magazine for CACIAAS in order to keep the conversation going across the borders. The magazine will be published in English for the South African audience, and in Portuguese for Angolan readers,” says Arendse.

The organisers say anyone in business or in government who are eager to source solutions, generate business and who want to understand how they can be part of a thriving African continent, should be attending the conference.

Parties who are interested in attending and participating in the conference can contact Venesia Fowler  venesia@capemedia.co.za

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The post Inaugural Agri-Business and Eco-Tourism Forum, Angola-South Africa appeared first on The Event | Africa’s Leading Business-Events Industry Update.

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