Daily News Feed

Friday, October 11, 2019 - 10:23
History was made on Friday, 4 October 2019, when FlyWestair’s Embraer landed at Cape Town International from Eros Airport in Windhoek on the first international scheduled flight ever by a privately owned Namibian aviation company.

On June 24 this year Westair Aviation, was granted Designated Carrier status by the Namibian Transport Commission which makes Westair an official scheduled passenger airline, with flights to various destinations within the country and the sub-region, under the brand FlyWestair.

The Cape Town schedules which started, today, on 7 October 2019, departs from Eros Airport in Windhoek twice daily on Mondays, Wednesdays and Fridays and once on Sundays with a stopover in Oranjemund.

Westair Aviation started out as an aircraft maintenance facility 52 years ago in 1967 but has since grown to become one of the most advanced aviation establishments in Namibia with a fleet of more than 30 aircraft and 70 pilots, able to conduct any aviation-related mission across Africa.

100% Namibian owned, Westair Aviation has earned the highest accolades in the industry servicing clients across all spheres of the economy including multinational mining companies, airlines, tourism destinations, governments, humanitarian organisations, cargo and logistics suppliers, ambulance service providers, tour operators, geophysical surveying companies, aerial mapping companies and a wide range of corporate VIP travellers.

Although scheduled flights to mining destinations were conducted by Westair Aviation for clients in the mining industry before, the decision to launch an official scheduled passenger airline for the public was fueled by opportunities in the market.  Wolfgang Grellmann, Chairman of Westair group announced the new development stating that: “The launch of FlyWestair is a natural evolution for Westair Aviation as a well established, fully integrated aviation services provider. We are on a continuous quest to improve the standard of aviation in Namibia.

“We have the capability, we have proven to be a safe and reliable air carrier, we have the Embraer 145’s which is a comfortable, regional jet with fifty seat capacity, we have skilled personnel and resources, so for Westair, it was a natural progression going into scheduled services. We have a fully equipped aircraft maintenance facility at Eros Airport that has the ability to do heavy maintenance and line maintenance on regional jet aircraft. Through our subsidiary Signa Aviation Services, we have also created the capacity to train pilots locally for our airline operations.

Grellmann also allude to the fact that Westair is a Flight Safety Foundation, BARS (Basic Aviation Risks Standard) approved service provider – a safety standard that was developed by the Flight Safety Foundation to create the benchmark for air operators. It’s specifically aligned for the needs of blue-chip organisations such as mining companies, oil and gas companies, big government agencies, and practically all travelers concerned with the status and safety of an air carrier.

Currently, Westair Aviation holds BARS “Gold” status, which means that the company has held this accreditation for longer than three consecutive years. This is one of the highest safety accreditations in the industry.

Whilst specialised aviation services will remain the primary focus of Westair Aviation’s business, the FlyWestair development will officially establish a second scheduled service operator in the country.

“FlyWestair’s entrance to the market will serve the local economy and support Air Namibia in developing the sector to make Namibia more competitive in a competitive industry dominated by foreign operators”.

Flight Schedule: Eros Airport – Oranjemund – Cape Town(return):  Twice a day every Monday, Wednesday and Friday, and once a day on Sundays.

Flights can be booked through all major travel agencies, through the Westair reservations office on fly@westair.com.na.

Click here for Online bookings:

Customer booking number +264 83 937 8247

For more information, contact media@westair.com

Click here to view the flight schedule

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The post FlyWestair Launches its First International Scheduled Route between Windhoek Eros to Cape Town appeared first on Event Africa.

Thursday, October 10, 2019 - 14:41
The 23rd edition of the “UFI Global Exhibition Barometer” survey was recently concluded and it represents up-to-date information on the development and outlook of the global exhibition industry on 20 specific countries and zones.

Amanda Cunningham, MD of The Wedding Expo has put together a brief summary of the survey and proves to be a very interesting article:

In short, the key facts and figures are:

  1. The exhibition industry is alive and well and will keep growing – year on year.
  2. Eight of the surveyed countries and regions have, for all three periods surveyed, 
a majority of companies declaring turnover increases. South Africa is one of these countries.
  3. Operating profit charts reveal that 80% of companies have maintained a good level of performance providing excellent ROI for exhibitors.
  4. When organisers were asked what the main business issues that impact current activity are:
  • The state of the economy in home markets
  • Competition with the industry
  • Global economic developments
  1. Is digitisation an issue?
  • Digitisation still has a weak impact on global trade show and the exhibition industry. 9% of organisers claim it’s a factor that impacts their activity. Other media make up only 4%.
  • 58% of organisers confirmed that they have added digital services and products to the mix of marketing tools available at their exhibitions.

In a recent newsletter:
“The exhibition industry is in trouble. Our customers are asking why they should exhibit/visit expos at all. We need to capitalise on other marketing opportunities as technology changes”. These are pretty BIG statements don’t you think?

Like most companies in today’s economic environment, times are tough. But you have to think smart and developing a “spray and pray” approach with your marketing budget never has and never will work. It is very important that all companies – big or small, develop a strong marketing strategy on an annual basis. In the case of exhibitions, don’t do every single expo in your field if (a) you can’t afford them all (b) some are unknown, first time operations promising the world to everyone. Go with the expo’s that have a proven track record who do ACTUALLY produce the results.

Digital marketing can certainly take less time to implement but what’s missing is the value that can only be obtained from a trade show or exhibition and will NEVER be found through digital or online resources.  Engaging experiences are what exhibitors and visitors are looking for:

  • Creating more interactive experiences
  • Workshops
  • Digital experiences
  • Networking

However, exhibition organisers can’t be held solely responsible for creating a more explosive experience – the exhibitors need to get more involved too. How are you going to enhance the experience of the visitor whilst at the expo? Improving your bottom line is what it is all about but measuring your ROI or ROO from an expo requires that the exhibitor puts in the hard work before, during and after the event.

  Exhibitions deliver genuine results. Undertaken correctly, they are a powerful marketing channel that engages an active and highly motivated audience in a face-to-face environment. The people who attend exhibitions choose to be there and want to connect with the products or services on show.

From recent research conducted through the SA Wedding Trends Survey, this is what brides used to plan their weddings:

65% Websites (looking for bridal expo’s)

61% Bridal Expos

60% Pinterest

58% Relatives / Family

53% Magazines

40% All of the above

 

Between March – August 2019, The Wedding Expo invested R3.2million in above-the-line advertising, R17.2million in PR content across the board in print, radio, television and online and R2.3million in Content Marketing and Social Media.

 The current combined worth of the global exhibition industry is US$325Billion.

UFI – The Global Association for the Exhibition Industry

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The post Is the Exibition Industry Dead? appeared first on Event Africa.

Friday, October 4, 2019 - 07:30
Meetings, incentives, conferences, exhibitions and events (MICE) is a growing market that feeds into the travel and tourism industry, offering far more ROI than FIT travellers.

In a focus group on the business events sector, Event Africa Publisher Lance Gibbons headed up a discussion at MKTE around the importance of business events, and how even small tourism operators and hospitality owners can tap into the corporate market for additional revenue during off-season.

Also in the focus group was Jeffers Miruka, President of AfSAE (African Society of Association Executives) and Tes Proos, who heads up the local chapter of SITE (Society of Incentive Travel Executives). In very simple terms, each explained how tourism stakeholders can take hold of MICE opportunities, what these are, how they can ready their products to meet expectations, and more.

“Developing MICE can have great advantages for a destination,” Miruka said. These include stimulating the economy, especially in low season, developing better tourism infrastructure, increasing expenditure, and converting MICE travellers into returning leisure travellers. “MICE travellers generally spend more money than leisure travellers, and in less time,” he added, noting that they might also extend their stay or even bring the family along on their trip.

The Numbers Don’t Lie

The direct impact of global business events is massive. According to insight from 2017, more than 1.5billion participants were involved in this industry across more than 180 countries. The direct spending generated was more than $1.07 trillion – this includes spending to plan and produce events, as well as business events-related travel and exhibitor spend.

In terms of job creation, this sector has supported over 10.3 million direct jobs globally and generated $621.4 billion in direct GDP. After accounting for indirect and induced impacts, business events supported a total global economic impact in 2017 of:

  • $2.5 trillion in output (business sales)
  • 26 million jobs
  • $1.5 trillion in GDP
How you can attract MICE clients

Miruka explained in a few easy steps how to attract business events clients to your product offering.

  1. Define your market: “This is the stage where you get a clear understanding of what value you have to offer and which clients appreciate this most.”
  2. Create a unique landing page for MICE: “Once you know your audience, it’s time to act and to spread the word about your magnificent venue.”
  3. Strike for repeat customers: “Be sure to create long-lasting connections, as this is crucial for the MICE sector. If you manage to ‘wow’ your client, you can expect a repeat customer.”
  4. Check where the government stands on MICE: “This industry is quite beneficial for the economy and for tourism in particular as it is normally a non-seasonal activity.”

SITE Announces Africa Chapter

Tes Proos announced during the discussion that SITE Global will be forming a dedicated SITE Africa chapter for the continent. This will allow for incentive travel growth in the tourism sector, another segment of the business events industry that offers high-end experience-driven incentives to corporates who want to motivate their teams.

She said that although incentive travellers expect a certain level of quality, your customer relations and rapport go a long way in strengthening a relationship. It is also important to note that incentive houses have global competition, so they need to be up to standard to pitch their destination or product as more unique than Thailand or Bali, for instance.

Gibbons added that if not incentives, tourism stakeholders can still enter the corporate market by offering space for small team builds, corporate getaways, etc.

Event Africa is at Magical Kenya Travel Expo doing the show’s electronic daily news. For more information on MKTE, visit mkte.co.ke

The post MKTE 2019: Business Events and MICE Can Seriously Boost Tourism appeared first on Event Africa.

Friday, October 4, 2019 - 06:07
Magical Kenya Travel Expo (MKTE) enters its final show day on 4 October in Nairobi with an exploration of two fast-growing market segments not to be ignored: India and Africa.

But first, a recap of some of the insights from day one and two.

Magical Kenya Travel Expo (MKTE) brought hundreds of exhibitors, hosted buyers and media together to explore the many tourism products and services available in the country, East Africa, and the wider continent. The show, which took place from 2-4 October 2019, had unique market presentations where local and African tourism stakeholders could learn more about their respective source markets – the United Kingdom, North America, China, Europe, India and Africa.

On Wednesday, 2 October, MKTE experts shared their insights on the UK and Chinese markets. The UK market, until very recently, has long been Kenya’s biggest source market, overtaken very recently by the US. That said, Brits still love visiting the country and its surrounds. Trends for the UK and Ireland include:

  • Increases in overseas visits and holidays by between 3-4%
  • £35 billion total spend on outbound travel by UK residents pre-departure
  • UK public intent to travel in 2019 is higher than ever before
  • Increased demand for mid- to long haul bookings
  • Brexit could lead consumers to adopt a ‘wait and see’ attitude, which can ultimately affect travel bookings
  • Kenya Tourism Board’s target markets for this region are London, Manchester, Edinburgh and Dublin

On Thursday, 3 October, MKTE experts shared insight into the North American and European markets. The North American market – more specifically the United States – has recently overtaken Great Britain as the largest source market for Kenya’s tourism. This is closely followed by the UK and Europe. Insights for North America include:

  • 33.4% expect to travel more for leisure in the next 12 months, with 32.2% expecting to spend more for leisure
  • Health and wellness is a growing trend, with 32.9% of travellers making this the focus of their holidays
  • 44% travelled with their children more than once in the last 12 months
  • 76.9% used online travel agents in planning their trips
  • There is a rise in purpose-driven travel and adventure travel
  • There’s a high demand for culturally immersive experiences
  • There is increased interest in Nairobi as a destination outside of the usual touristic experiences

The European Market Presentation was very well attended, which allowed exhibitors and delegates to interact and engage with a wide range of international European hosted buyers from all over the EU. Insights for this market segment include:

  • KTB’s targeted segments for Europe are the glamorous traveller, family holidaymakers, culture lovers, and security and comfort seekers
  • Their target markets in Germany will focus on Baden Wuttenberg, Munich, Frankfurt and Hamburg
  • Their target markets for France are Paris and Lyon
  • The French market is interested in unique getaways off the beaten track, and they are more likely to travel with their whole family

Top Trending Adventure Activities by Region

Experts explained that adventures are perhaps not as daring as one might think. A hike is considered an adventure if it’s something active and exciting for a traveller. Here are the top adventure activity trends by region, in order from 1-5.

  • Africa: safari, eco-tourism, hiking, birdwatching, cultural
  • Asia: cultural, eco-tourism, sustainable trips, hiking, climbing
  • Europe: hiking, cycling, eco-tourism, cultural, sustainable trips
  • North America: hiking, cultural, eco-tourism, sustainable trips, culinary
  • South America: eco-tourism, hiking, sustainable trips, cultural, culinary
  • All Regions: hiking, cultural, eco-tourism, sustainable trips, culinary

Don’t miss the final two market presentation sessions focussing on Africa and India today. These sessions are open to all participants. We encourage exhibitors to use this opportunity to meet buyers from these markets.

Event Africa is at Magical Kenya Travel Expo doing the show’s electronic daily news. For more information on MKTE, visit mkte.co.ke

The post MKTE 2019 Market Presentation Roundup appeared first on Event Africa.

Friday, October 4, 2019 - 04:50
The country of Uganda is often referred to as the Pearl of Africa. Event Africa speak to Lilly Ajarova, CEO of the Uganda Tourism Board, and Yogi Biriggwa, UTB Chairperson, to find out more.

Tourism in Uganda is focused on Uganda’s landscape and wildlife. Of particular note is Bwindi Impenetrable National Park, which is home to over 300 Mountain Gorillas – approximately half of the world’s population. This makes it ideal for gorilla trekking safaris.

But aside from its lush, green landscapes and welcoming, vibrant people, Uganda is fast-becoming a contender for business events, says Ajarova. “Uganda has quite a lot to offer in terms of recreation and experiences as a destination, and as we develop our MICE product in Uganda, we’re sure that people will have a fantastic time.”

The developments in the MICE arena include the infrastructure for international hotel chains. UTB is FIRMLY positioning Uganda for some of the international events, such as the MTV MAMA Awards, which will be hosted in the country in 2020. “This is all because we have the capacity to provide the necessary facilities for these kinds of events and conferences,” Biriggwa adds. “Just last week we hosted the Commonwealth Parliamentarians Association Conference, and we also just won the bid for G7 Summit next year. We’re hoping to host the AIDS and STI Conference in 2021. Those are huge events.”

Ajarova says UTB is fully aware of the tourism impact of business events for the nation – and they want to maximise its potential in coming years. “We know that with conferences and meetings and events, although they come for the business, they also want to experience the destination they’re visiting. Uganda has such diversity in this field and we know they’ll love to experience that.”

To find out more about Uganda’s diversity, catch Uganda Tourism Board at MKTE 2019, or book your ticket to the Pearl of Africa Tourism Expo from 4-6 February 2020 in Kampala. More information on the destination can be found at www.utb.go.ug.

Event Africa is at Magical Kenya Travel Expo doing the show’s electronic daily news. For more information on MKTE, visit mkte.co.ke

The post MKTE 2019: The Pearl of Africa is Open for Business appeared first on Event Africa.

Friday, October 4, 2019 - 03:37
Kenyatta International Convention Centre (KICC) marks its 46th anniversary since its inception this year. It is an integral part of Kenya’s history and a companion that will define and shape the country’s future.

The fact is, no one really thinks of Kenya’s capital, Nairobi, without the iconic building KICC lining the blue skies. It seems to have been part of the capital for eternity, having played host to both local and international meetings, summits, exhibitions and great world leaders and celebrities since 1973.

A Landmark of events

The Centre has played host to some landmark events that have contributed to the growth of the country. Its unique structure consists of a large plenary hall, with a tower that consists of a cylinder composed of several cuboids, as well as the amphitheatre and helipad that both resemble cones. The helipad/view tower offers a panoramic view of Nairobi’s skyline at a 360-degree angle. On a clear sky, one is able to see Mt. Kenya, the highest mountain in Kenya and the second-highest in Africa.

It has space for all kinds of meetings including the amphitheatre, which can host over 1 000 participants sitting on three balconies surrounding the auditorium; the plenary hall, which remains the largest conference facility in East and Central Africa home to major international meetings, exhibitions and grand balls, with space for up to 5 000 people; the executive boardroom located on the first floor that is fully furnished, complete with a local area network, Internet and telephone lines.

It is also home to several well-lit and well-equipped meeting rooms with different capacities, Secretariat rooms for event organizers who require a local office close to meeting rooms, as well as a paved Courtyard ideal for outdoor functions, social events or ceremonies.

The COMESA grounds, which consist of expansive grounds overlooking the Kenyan Parliament is also part of KICC that hosts several outdoor events, exhibitions, galas, extravaganzas and concerts.

When it started its operations forty-six years ago, it became the venue for an international conference, the Annual Meetings of the Board of Governors of the World Bank Group and the IMF, one of the first largest international conferences to take place in Africa. Since then, Kenya has developed its slot in the business tourism industry locally and internationally, which has seen it host other historical and high profile conferences and events including but not limited to:

  • The United Nations World Tourism Organisation (UNWTO) Executive council meeting
  • The AGOA Forum
  • E.U. African Business Conference
  • Joe Biden Public address to the nation when he visited Kenya
  • 56th Commonwealth Parliamentary Conference
  • World Trade Organisation (WTO) 10th Ministerial conference
  • The 4th and 14th United Nations Conference on Trade and Development (UNCTAD)
  • The 6 Tokyo International Conferences on African Development (TICAD).
  • The High Level Global Conference on Sustainable Blue economy

The Centre will be hosting:

  • Magical Kenya Travel Expo on 1st-5th October 2019
  • KRA Taxpayers Engagement on 1st-4th October 2019
  • Kenya Homes Expo on 8th-13th October 2019
  • Mental Health Conference on 8th-9th October 2019
  • Miss Universe Kenya Finals on 19th-20th October 2019
  • Innaugural African Association Summit on 21st-22nd October 2019
  • National water and sanitation conference 29th – 31st October 2019
  • International Conference on Population and Development 25 on 6th-17th November 2019
  • Expo India 2019 on 29th November-5th December 2019
  • China International Exhibition Centre -Overseas Exhibition on 26th December 2019
  • 9th African Caribbean pacific Heads of States Summit 6th – 10th December 2019
  • African Conference on Sexual Health & Rights conference 11th – 13th February 2020
  • Einstein 2020 forum 8th to 15th March 2020
  • 2020 African Water Security Congress 27th to 29th April 2020

This and other conferences that are in the pipeline are expected to boost the business tourism sector in Kenya.

From a Building to a Corporation Promoting Business Tourism

This beautiful architectural masterpiece and the icon of the country started its operations way back in 1973 just ten years after the country got independence. The Centre actually marked its 46th anniversary on 11th of September this year. However, it is now not just an iconic building with a unique shape at the heart of the city, but a state Corporation with a specialised mandate to promote and position Kenya as a Meetings, Incentive Travel Conferences and Exhibitions destination of choice also known as Business Events, thus its scope is national. KICC thus facilitates bids to attract international meetings and events to Kenya.

Business and conference tourism, or MICE, is part of Kenya’s vision 2030 flagship project being implemented by the Ministry Tourism, which is expected to complement other traditional forms of tourism like beach, bush and safari.

“Kenya has a large potential for MICE business as a major product, owing to its location and ease of international connections. Kenya’s Conference tourism is well placed and ready to offer a unique MICE package, combining business with pleasure, meetings and events and venues, all rolled up into one business tourism offering like none other, anywhere else,” says the KICC CEO and ICCA Africa Chapter deputy Chair, Nana Gecaga.

The country’s meetings industry market share trend has increased over the years in terms of the number of international meetings that have been held, with Nairobi being recently ranked the best conference tourism destination by World Travel Awards.

Nana adds that “This shows that Kenya has potential to attract even more international conferences and events to the East African region and the avenues for growth and business interactions are limitless.”

There is also another niche that KICC is exploring. The Centre has already positioned itself as a concerts venue attracting performances from a number of international artists. This is in an effort to make the KICC a vibrant venue just like all the other iconic buildings around the world as well as leverage on the artists as brand ambassadors to market the destinations to the world.

Defining Kenya’s Future Through Business Events

For quite a time, Kenya has maintained a firm grip globally as among the topmost preferred tourist destination, thanks to its diverse and unique blend of tourist attraction products that range from breath-taking sceneries, diverse cultures and people; to, wildlife, beaches, natural and man-made attraction points. Hotel and accommodation facilities also play an important role.

KICC through MICE is already promoting business tourism in counties, which will reposition Kenya as the preferred global tourism destination.

So far, the meetings industry’s performance in global ranking has been impressive. KICC and in collaboration with our Mother Ministry of Tourism together with industry stakeholders will continue to strive to position Kenya as a preferred destination in business tourism.

To keep abreast with the industry, KICC is a member of a number of international bodies including International Congress and Convention Association (ICCA), Meeting Professionals International (MPI), United World Tourism Organisation (UNWTO), International Association of Congress Centers (AIPC) among others.

Event Africa is at Magical Kenya Travel Expo doing the show’s electronic daily news. For more information on MKTE, visit mkte.co.ke

The post MKTE 2019: Kenya is Africa’s New Frontier for Business Tourism appeared first on Event Africa.

Thursday, October 3, 2019 - 06:26
The ninth edition of Magical Kenya Travel Expo (MKTE) began on 2 October with much excitement and energy. Here’s a look at the people, the events and the highlights – in photos.

MKTE 2019 takes place from 2-4 October 2019 at the Kenyatta International Convention Centre in Nairobi. For more information on the show, visit www.mkte.co.ke.

 

Event Africa is at Magical Kenya Travel Expo doing the show’s electronic daily news. For more information on MKTE, visit mkte.co.ke

The post Photo Highlights: Seen At MKTE 2019 appeared first on Event Africa.

Wednesday, October 2, 2019 - 23:58
Magical Kenya Travel Expo (MKTE) enters its second show day on 3 October in Nairobi with an exploration of two pivotal tourism markets: North America and Europe.

MKTE brings hundreds of exhibitors, quality hosted buyers, tourism products and media together in East Africa to do business. So it goes without saying that the Market Presentations are vital to the understanding of these source markets for Kenya, East Africa, and beyond.

They offer an opportunity to hear the latest trends and research on the markets that visit the region, delivered by destination specialists including the Kenya Tourism Board (KTB) regional marketing managers and Magical Kenya Travel Expo’s international hosted buyers.

On Day 2 of MKTE, the show will turn its eye to North America and Europe. First up is the unpacking of the North American market between 11am and 12pm. The US overtook the UK in 2016 as the top source market for Kenya, and in 2018, American and Briton arrivals to Kenya grew by 17% and 11% respectively – spurring a 9% growth in total international arrivals, according to The East African.

It’s no wonder, then, that the United States is worth its weight in gold – quite literally. MKTE experts will explore this market in more depth, and provide strategies for reaching them and insight into what North American visitors would like to experience.

Later in the afternoon from 3-4pm, MKTE will explore the European markets and what brings these visitors back to Africa time and again. The European continent was the second biggest source market in 2018 with 611 000 visitors, followed by Asia (282 000), and the US (247 000), says Chacha Mwita of All Africa.

These sessions are open to all participants. We encourage exhibitors to use this opportunity to meet buyers from these markets.

Event Africa is at Magical Kenya Travel Expo doing the show’s electronic daily news. For more information on MKTE, visit mkte.co.ke

The post MKTE 2019 Market Presentations: North America and Europe appeared first on Event Africa.

Wednesday, October 2, 2019 - 23:01
It can be overwhelming to go digital, but there are basic steps that you as a tourism business or hotelier can do to maximise revenue in this field.

This according to a session on 2 October 2019 titled ‘Tourism and Digital Transformation: The Impact of Technology on Tourism’. Presented as a panel discussion chaired by Mqondisi Gumede of The OMG, and with panellists Nicole Hankar of Last Minute Mara, Naomi Mutua of A Kenyan Girl and , it was a rousing discussion and a fervent call to action for tourism operators, hoteliers and everyone in between to embrace the many opportunities to maximise revenue through the internet.

Today’s consumers have ever-shortening attention spans, and as such, it is imperative that online travel agents (OTAs) and hoteliers cut through the clutter and target their audiences effectively. This can be done, says Mutua, through telling a truly compelling story in 5 seconds or less – something that potential clients want to watch further or explore in more detail.

It’s also not just about getting the tech, but about being educated on what works for you, and having a presence across many channels to create proper awareness. “Many small properties don’t know how to sell themselves digitally,” they said. Awareness and parity are of utmost importance when working in the digital space he adds.

Back to Basics

But where do tourism businesses start? Being visible, having some sort of online strategy, and being as easily bookable as possible are the basics, says Mutua.

Must Do’s Include:
  1. Having a great customer experience
  2. Hiring the right people – you as a business owner cannot know everything digital!
  3. Strategy – the right people can advise you

Although this may seem simple despite the vast sea of information available online, it really is about knowing your client and potential and talking their language. Online travel agents should also have as much knowledge of a hotel or destination as possible in order to sell effectively – ensure your website (one of the most critical things to have when considering digitisation) has activities and all offerings with pricings available, and also load this info onto online booking platforms so agents can access your info easily.

What Not To Do

Don’t put your hotel on only one channel, all the panellists warned. A great, or terrible, example of this is the recent Thomas Cook fiasco. As a hotelier, you cannot rely on only one tour operator for revenue. Rather, hoteliers should give all tour operators te same rates and allow them the opportunity to sell the product fairly. “Don’t let people take advantage of you as a tourism product.”

Towards the end of the session, the panellists turned their thoughts to digitisation in the Kenyan context. “Kenya has a much bigger story to tell than just the wildlife, the Masai and the beach. We can create good news if it is a compelling story – which can have many different perspectives. Stop telling a single story of Kenya.

The Future is Digital and Personal

Millennials and Gen Z are also changing the way we do travel today. They want authentic experiences and they want to engage with locals on the ground. OTAs need to find these local people and start-ups, and partner with them to offer a more diverse experience for travellers. This can be done through online networks, but it’s also possible to do it through radio and mobile-centric campaigns. This is the segment of the Kenyan market that is far stronger than we realise.

Event Africa is at Magical Kenya Travel Expo doing the show’s electronic daily news. For more information on MKTE, visit mkte.co.ke

The post MKTE 2019: Go Digital To Maximise Your Business Potential appeared first on Event Africa.

Tuesday, October 1, 2019 - 03:02
MKTE (Magical Kenya Travel Expo)  brings hundreds of exhibitors, quality hosted buyers, tourism products and media together in East Africa to do business.

This year sees return exhibitors and new, but most of all, quality exhibitors showcasing the many incredible ways in which they can create an unforgettable experience in Africa. Here’s a look at some of those who will be at the show from 2-4 October 2019.

Rhino Watch Safari Lodge is situated in the central Kenyan highlands. The lodge offers beautiful views of Mt Kenya, surrounded by three wildlife reserves. It also offers accommodation in tents and chalets, an infinity pool, and a spa.

PrideInn Hotels offers eight hotels in Kenya, each with superior services to ensure maximum guest comfort. Whether your clients want a hotel in beautiful beach locations such as Mombasa or a hotel in the busy city of Nairobi, Pride Inn can accommodate them.

RSA Africa Limited is a specialist in safari vehicle conversions and off-road accessories. The team has manufactured a number of safari vehicles for various organisations including a few MKTE exhibitors. RSA Africa is also the sponsor for the #MKTE2019 Food Village. Be sure to ask them about their new, eco-friendly water dispenser to be fitted on vehicles to reduce the use of plastic.

Visit Uganda​ is the official government destination market organisation responsible for promoting and marketing Uganda. Meet the team at MKTE to learn why your clients would love to spend some of their time in Africa in Uganda. Uganda Tourism is also the sponsor for the media lounge.

The Concord is an elegantly designed hotel in Nairobi, boasting 86 rooms. Your clients can choose between taking a leisurely dip at the aquamarine pool, or let a masseuse pamper them at the spa. Clients can also enjoy gastronomic delights from all around the world.

Kicheche’s bush hideaways are located in the heart of low-density private conservancies in the Maasai Mara and Laikipia. The team creates transformative experiences for your clients in order to protect, promote, and prolong Kenya’s natural wildlife habitat.

Facing Diani Beach the Kaskazi Beach Hotel caters to both leisure and business travellers. The resort lies within walking distance of Diani’s shopping centre. It offers guests sea-view suites and rooms, two restaurants and four bars, conference and convention spaces, a fitness room, a pool, a spa, and more.⠀

Skyward Express was established in 2013 by a group of local pilots and investors. It operates its passenger services from Wilson Airport, Nairobi to Mombasa, Lodwar, Lamu, and Eldoret. Skyward is your go-to airline to help your clients travel within Kenya.⠀

The Hilton Nairobi is centrally located in the city’s bustling business district, with easy access to major banks, the Kenya National Archives, the KICC (the home of #MKTE2019), shopping, and the #MaasaiCraftMarket. Its striking tower-style architecture and spectacular views of the skyline perfectly complement the diverse range of amenities which include 11 spacious conference rooms, a health club, and heated indoor pool.

These and many other exhibitors are ready to bend an ear and find out how they can make your client’s travel dream a reality. Be sure to stop by the exhibition show floor – open during business hours for the duration of MKTE.

Event Africa is at Magical Kenya Travel Expo doing the show’s electronic daily news. For more information on MKTE, visit mkte.co.ke

The post MKTE 2019 Exhibitor Focus: Day 1 appeared first on Event Africa.

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