Impacting Change | Community Activations

The importance of giving back to the community is part of the CTICC’s values. Our NOW (Nurture Our World) team is constantly hard at work identifying causes within the local community where we can make a difference as a team. In the 2018/19 financial year we engaged in over 20 activations, below we highlight International Day of Older Persons.

The CTICC believes it is important to acknowledge the role that the elderly have played in our lives and to recognise how much they still have to offer the world. This is why, on International Day of Older Persons, we chose to honour them.

On International Day of Older Persons, we engaged with Neighbourhood Old Age Homes (NOAH), based in Khayelitsha. NOAH ensures social pensioners have their basic needs met, are given a sense of purpose and are able to meaningfully contribute to their own families, the NOAH family and society as a whole.

To commemorate the day, staff interacted with and treated 75 seniors to a three-course meal and live entertainment at the CTICC. The CTICC also provided the elderly with bags filled with toiletries, treats, wool and blankets, and arranged transport to and from the event.

It was a pleasure to facilitate the celebratory activities for the day, and we are thankful to have the opportunity.