Cape Wine
Upcycling Case Study

Cape Wine is the flagship business showcase of the South African wine industry, attended by over 1 500 delegates. Presented at the CTICC every three years by Wines of South Africa (WOSA), it is the most successful international wine trade show in the southern hemisphere.

This trade show brings together the best of the Cape wine industry with international and local buyers, offering more than 300 exhibitor stands.

Cape Wine Thumbnail and first story image
Cape Wine

What we set out to achieve

The event aims to be environmentally friendly and most exhibition stands are made out of recyclable Xanita board. There is also a strong emphasis on the recycling of glass and plastic.

The CTICC ran a project in collaboration with Cape Wine to divert as much waste as possible from landfill during the event.

Implementing the upcycling plan

The CTICC took further steps to divert waste during the week of Cape Wine, including additional briefings to our Waste Champions Team and relevant service providers. A Waste Champions WhatsApp group was introduced to quickly identify and solve potential waste issues.

The CTICC collaborated with WISP, a free facilitation service funded by the Western Cape Government. WISP identified MPact, a cardboard recycler, to assist with the recycling of Xanita board. They also coordinated the records of waste removed by its various solution providers.

Cape Wine requested two additional skips, which proved to be an essential part of the waste diversion process for the large amount of glass and PET waste generated by the event.

Organic waste was also sealed in drums with bokashi powder, to break down food waste.

Case Study 4 Cape Wine second story image
Implementing the upcycling plan​

The final facts and figures

The resultant diversion from landfill was excellent, with a 74.6% diversion rate for the event. This equates to more than ten metric tonnes of diverted waste, nearly three-quarters of which was glass and PET collected in the skips.

The diversion reduced not only landfill volumes but also carbon footprint. WISP worked out the amount of lifecycle greenhouse gas savings associated with industrial symbiosis material exchanges as 2 743kg CO2 equivalent.


Diversion from landfill, this equated to


Metric Tonnes

The success of the initiative

“We are thrilled by this achievement. Intricate planning was needed to reach our sustainability targets, such as separating glass and paper waste, and liaising with all the role players, such as cork suppliers and stand manufacturers, to ensure our sustainability targets were met. Next time, we will focus on offsetting the carbon footprint created by the significant air travel involved.”

~ Julia Moore, Acting Communications Manager, Cape Wine.