Investing in African Mining Indaba
Upcycling Case Study

The Investing in African Mining Indaba is the world’s largest mining investment conference and the biggest mining event in Africa. It offers South Africa and the rest of the continent an opportunity to engage with investors from across the globe that are seeking prospects for new and further investment in Africa’s mining industry. 

In celebration of its 25th anniversary, the organisers of Investing in African Mining Indaba made it their most sustainable and green event yet, and included a Sustainable Development Day aimed at bringing this concept into the core of every mining business. The event’s theme was ‘Championing Africa’s Sustainable Economic Development’. 


It is one of the CTICC’s biggest international events annually, and the event attracted 6 050 delegates , among them ministers, senior government officials, major mining company representatives, investors and service providers.

Investing in African Mining Indaba

What we set out to achieve

Alex Grose, Managing Director of Investing in African Mining Indaba, said the mining industry places great importance on sustainability. The organisation was keen to lead from the front in this regard, and they believe that all event organisers should try to increase their sustainability efforts whenever they can.


For this reason, the CTICC collaborated with the Investing in African Mining Indaba with the aim of diverting all event wood and fabric waste from landfill. Numerous large exhibition stands were custom-built throughout CTICC 1 in Exhibition Halls 2, 3 and 4. The centre hosted pre-meetings to guarantee event breakdown procedure was briefed and managed methodically. This ensured that wood was successfully separated, and clear and correct waste separation signage was placed on the wood skips.


By working closely alongside the centre’s service providers and stand builders, the CTICC ensured that the wood was carefully dismantled and contamination avoided. Additionally, one of the centre’s contractors, Scan Display, assisted in arranging and delivering the event fabric, banners and signage for donation.

The final facts and figures

Eight skips of about 24 000kg of the wood used for the stands were donated to the Orion Organisation, a school for persons with disabilities, and Cabrico Genuine Clay Face Brick and Pavers. Sealand Gear, the recipient of the event fabric, reused the material to make upcycled goods. 


Not only did the CTICC and Investing in African Mining Indaba meet their goal of creating an environmentally sustainable event, but the centre also aided in the creation of multiple jobs. 


After the success of the Investing in African Mining Indaba’s 25th anniversary, an even bigger event is being planned for the 2020 Investing in African Mining Indaba. More space will be allocated to junior and mid-tiers within the Investment Pavilion. 

24 000kg

Of wood was donated, this equated to

8 skips

Implementing the upcycling plan

Step 1

The CTICC worked alongside service providers, Averda and Bidvest Prestige, and various stand builders who were instrumental in ensuring that the wood was dissembled in a usable condition without contamination in the skips.

Step 2

The Orion Organisation, located in Atlantis on the West Coast, cares for adults and children with various disabilities. The organisation received 6 000kg of wood, which was used to create bedroom cupboards in the company’s various hostels.

Step 3

Cabrico received 18 000kg of wood, which was used to fuel their oven, thus, drying the plaster bricks in an environmentally sustainable and energy-efficient manner.

Step 4

Fabric from the event, including branding and directional signage, was donated to Sealand Gear, who upcycled the donation to produce bags, accessories and clothing.

Implementing the upcycling plan

Recording the success of the initiative

This environmental and social sustainability project was documented on video to showcase the lifespan of the event greening process. The video captures the process, from identifying stands, breaking them down, separating waste at the event, to delivering the waste to the partner donor organisations.

The video also features an interview with CTICC CEO, Julie-May Ellingson, outlining the importance of reducing waste to landfill, as well as the handover of donations.

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