World Economic Forum 2015
Upcycling Case Study

The World Economic Forum in Africa engages the foremost political, business and other leaders of society to shape regional and industry agendas on the continent. The Forum focuses on how to scale up the transformation of regional architecture related to smart institutions, investment, integration, industry and innovation.

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World Economic Forum

What we set out to achieve

Much of the waste generated at the CTICC comes from materials produced by clients. As such, the CTICC encourages exhibitors to donate their unwanted stand building materials to community organisations. To further promote this, the CTICC carried out a pilot waste project for the World Economic Forum on Africa (WEF) event to both reduce waste volumes and divert waste from landfill.

Implementing the upcycling plan

The initiative was undertaken in collaboration with the Western Cape Industrial Symbiosis Programme (WISP), delivered by GreenCape. The World Economic Forum took place at the CTICC and incorporated the Grow Africa Summit. With a focus on the separation of recyclable from non-recyclable and compostable waste, as well as the ‘upcycling’ of valuable waste such as wood, the project was a trial run and a concerted effort toward enhancing the centre’s triple-bottom-line effectiveness.

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The final facts and figures

The project was an overwhelming success on three major counts:

  1. The event achieved an 83% diversion from landfill.
  2. This diversion was predicted to have created an estimated economic spin-off of more than R200 000 for waste solution providers, and thus the Western Cape economy.
  3. The client was extremely satisfied with the result and requested that the learnings from the initiative be shared with the organising committee of the main WEF in Davos to assist them to obtain their ISO 20121(Sustainable Events Management) certification. 


Diversion from landfill.

R200 000

Economic spin-off.