Meet Jacqueline Cassim, Sales Executive

Warm, driven, and deeply people-focused, Jacqueline Cassim brings a wealth of hospitality experience and genuine passion to her role as Sales Executive at the CTICC. With a career journey that spans international cruise liners and some of South Africa’s leading hospitality brands, Jacqueline’s path has been shaped by service excellence, integrity, and a love for creating memorable experiences. Now part of the CTICC Sales team, she plays an important role in building strong client relationships and welcoming events back time and time again.

Q: Please share a bit about your background. We’d love to hear about where you’re from and the journey that brought you to the CTICC.
My introduction to hospitality began aboard the Grand Princess with Princess Cruises, where I worked a contract as a waiter. Once back on South African soil, I continued my journey with well-known hospitality groups including Peermont Global, Sun International and Southern Sun. All of this experience ultimately led me to what I consider the pinnacle of my career — the CTICC.

Q: How long have you been an employee at CTICC?
2 months

Q: What does a typical day in your role look like?
My days are centred around engaging with prospective clients and thinking of innovative ways to showcase what the CTICC has to offer.

Q: What inspired you to take up a career in this field?
I love helping people and creating memorable experiences for them.

Q: Can you share a memorable moment or achievement from your time at the CTICC?
Reconnecting with previous clients and having one of those relationships lead to a new prospective client has been incredibly rewarding.

Q: What do you find most rewarding within your role?
Being part of the reason a client has a positive experience — and knowing that it brings them back.

Q: Who inspires you and why?
My daughter inspires me every day. She keeps me in check, because I know I am her mirror.

Q: Outside of work, what are some of your hobbies or interests?
I enjoy drawing and painting, particularly working with charcoal sticks, oil paints and acrylics.

Q: What goals or aspirations do you have for your future within the company?
My goal is to grow my client base and secure strong return business.

Q: What is your favourite part of your job or the CTICC?
I’m incredibly grateful to work for a company that values its employees in the way the CTICC does.

Q: Which company value is most important to you and why?
Integrity and passion. I believe that to be successful in anything, these are essential pillar values to have.